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They should be handled in the same way, with care, honesty and transparency, so all parties know what to expect and how to succeed.īy treating both lenders and clients as partners, brokers can build lasting relationships and generate referrals with partners they know they can trust.Patricia Blair looks over the items left in the basement as she prepares to vacate her second-generation home and move into an apartment. What LemonBrew Lending has clearly displayed over the last 11 years of experience is that partnerships, whether between brokers and lenders or brokers and clients, should be deeply valued as an integral part of anyone’s success. If we have to lose a little bit of money to get the deal done or if we have to work some extra hours, we’re going to do it.” “We always want the client to know we are on their team. They came to us because they value our knowledge, experience and the information we provide, but we also value them because they are coming to us with their business and trusting us with one of the largest purchases of their life,” Dedhia said. They are not just clients, there is a partnership there. “We take that same approach with our clients.
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That is something that every broker should be translating to their client interactions. There needs to be a good amount of give and take, and with that comes a greater understanding of each other. This type of reciprocal partnership is essential to the mutual success of both lenders and brokers. We are going to understand both sides of the issue and try to figure out a solution rather than focus on a problem.” “Will two partners always see eye to eye? No, but at the end of the day the true meaning of partnership, especially with QLMS, evolved to a point where we could get onto a phone call and disagree with each other but, since we are partners, we don’t yell and scream. They would call you the broker and they were the lender, and that caused some personality clashes because there was no goal for mutual success,” Dedhia said. “Back in the day, when you would talk to other lenders, they would never refer to you as a partner. The idea of a broker-lender partnership was a change of pace from how the two parties interacted in the past. This allowed for a unique meshing of company cultures and led to both parties growing exponentially together. QLMS, Dedhia said, was one of the first lenders they interacted with who referred to them as “partners.” It is part of relationship building – that is the long-term strategy to growth – creating connections so you have a million well-wishers around you,” LemonBrew Lending Principal Samir Dedhia said.Īs LemonBrew Lending was starting to grow, a new lender stepped into the broker space that was emphasizing a similar message around partnerships. “We like to make ourselves accessible to help others. Samir Dedhia, Principal, LemonBrew Lending
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Whether the referrals were from family members, friends or even professional relationships with real estate agents, attorneys and accountants – from day one the primary way LemonBrew Lending continued to source referrals was by maintaining their reputation of being brokers who do the right thing. When brokers are not buying leads, building relationships is the best way to generate business and treating clients right is the best way to retain them, Doshi explained. “Our philosophies of being transparent, putting the client first and communicating throughout the process have helped build a lot of trust in our community.”Īfter a decade of being open and honest with clients, LemonBrew Lending found the horror stories cease to exist if team members go into transactions being transparent and holding themselves accountable. “You hear horror stories, whether from banks or brokers, of terms and conditions changing at the last minute, not delivering on what was promised or not being able to close at all,” LemonBrew Lending President Jason Doshi said. Jason Doshi, President, LemonBrew Lending
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